MARKETING

Target Customers

• Residential
• Supermarket visitor

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Channel of Distribution 

• Producer → customer

Ø  Which is our company, A+ Patty being the producer of the homemade patty.

Ø  We made our own patty and process it into burger and sold it right for our customer. 

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Marketing Strategies 

• Pricing

Ø  The price of our product are around RM 6.00 – RM 13.00.

Ø  The price determined by competitors price.

• Promotion

Ø  Our company used social media to promote our products. Such as Facebook Page, Blog. This kind of promotion is the fastest way and the cheapest way.

Ø  Giving free gift for those bought more than 10 burgers.

• Products

Ø  Product of our company are homemade burger. Where our company give many selection to our customers. Such as chicken homemade burger and beef homemade burger.

• Places

Ø  Our operation place is Lot 1038, Kemena Commercial Centre, Tanjung Batu, Sarawak, 97000 Bintulu, Malaysia.

Ø  This place are near with the shopping mall and the residential area which is our main target customer.