ACTIVITIES

Location : Library, UPM Kampus Bintulu
Date : 14 December 2016
Time : 11.00 a.m - 1.00 p.m
Purposed : Discuss about components needed in business plan

  1. Unique selling proposition
  2. Microenvironment Factor
    - public
    - supplier
    - customer
    - competitor
    - marketing intermidiaries
    - workers and union
  3. Product
    - what (patty)
    - why (unique selling proposition)
    - how (processing, size, technology, marketability)
    - where (processing, packaging, operating location)
    - when (operation hour, processing, supply frequency)
    - who (target customer, supplier, worker)
  4. Industry background
    - food processing industry (homemade)
  5. Budget
    - fixed cost
    - variable cost
    - expenses
**Additional notes:
  • seek information about the size of the patty homemade that exist in Bintulu (ahza burger, big top)
  • ingredients (patty, sauce, bread, vegetables)
  • accessibility (design of product, service, device, environment for people who experience disability)
discussion session in library room 1

Participants : 
  1. Azizah binti Md Malik (S22747)
  2. Noor Aishah binti Norazaimi (S23104)
  3. Nur Sahidatul Azilah binti Shaari (S23101)
  4. Nurul Syafina binti Wahidun (S22448)
  5. Nurlily Izween binti Ismail (S22546)
  6. Nur' Ain Izyan Farhanah binti Mohamad (S23573)


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 Location : JSS 
Date : 16 December 2016
Time : 3.30 p.m - 4.15 p.m



Purpose : Discussed with Dr. Aryati about preparing the questionnaire for entrepreneur 





Summary

  • We need to organised the question into its section.
  • We need to add up some question about the financial.
  • We need to find how to make a business license at Sarawak.

Participants :
  1. Azizah binti Md Malik (S22747)
  2. Noor Aishah binti Norazaimi (S23104)
  3. Nur Sahidatul Azilah binti Shaari (S23101)
  4. Nurul Syafina binti Wahidun (S22448)
  5. Nurlily Izween binti Ismail (S22546)
  6. Nur' Ain Izyan Farhanah binti Mohamad (S23573)


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Company's name : LS Grilled Burger 
Location : Tanjung Kidurong, Bintulu
Date : 18 December 2016
Time : 8.00 p.m - 10.30 p.m


Purposed : To interview the company 


SWOT Analysis

Strength 
  • Financial stability
  • Good relationship with the customer
  • Educated entrepreneur 
  • Good in management
  • Fresh raw materials
Weaknesses
  • Insignificant and invisible location
  • Lack of attraction in term of stall design
Opportunities
  • Occupational residents lead to busy lifestyle. Thus, they serve food to help and solve their problem
  • Close to MLNG (Malaysia Liquefied Natural Gas) industry and UPM Kampus Bintulu decided to make delivery 
  • Loyal and high income customer
  • Use internet as marketing tools 
Threats
  • Logistic : set up stall delay time operation


Unique Selling Proposition
  • Using grilled chicken chop (chicken tights only) as a patty
  • Homemade mushroom sauce
  • Affordable price
  • Free delivery area Bintulu

Participants :
  1. Azizah binti Md Malik (S22747)
  2. Noor Aishah binti Norazaimi (S23104)
  3. Nur Sahidatul Azilah binti Shaari (S23101)
  4. Nurul Syafina binti Wahidun (S22448)
  5. Nurlily Izween binti Ismail (S22546)
  6. Nur' Ain Izyan Farhanah binti Mohamad (S23573)








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Company's name : Ahza Burger 
Location : Sample Park, Jalan Tun Hussein Onn, Bintulu
Date : 22 December 2016
Time : 5.00 p.m - 6.30 p.m


Purposed : To interview the company




SWOT Analysis


Strength

  • Using Kaizen as a phylosophy which means continuous improvement
  • Fast food services
  • Successful marketing strategies
  • Good internal communications  
Weaknesses

  • Inadequate facility concerning low budget
  • The number of competitor increased since the company open the business
Opportunities

  • Loyal customer
  • Keep operating during occasional day like all festivels (except Eid al-Fitr) 
  • Use Internet as marketing tools 
Threats

  • Competitor have similar product
  • Competitor opening shop nearby
  • Downturn in economy may mean people are spending less




Unique Selling Proposition
  • Homemade sauce ( black pepper, mayonnaise, chili sauce)
  • Homemade patty burger
  • Variety of menu

Participants :
  1. Azizah binti Md Malik (S22747)
  2. Noor Aishah binti Norazaimi (S23104)
  3. Nur Sahidatul Azilah binti Shaari (S23101)
  4. Nurul Syafina binti Wahidun (S22448)
  5. Nurlily Izween binti Ismail (S22546)
  6. Nur' Ain Izyan Farhanah binti Mohamad (S23573)

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